This is a re-publication of an article written by Jason Isaacs on his & (his dad) Bill Isaac’s Forward Leadership Blog. No comments are allowed here.

If you have a comment, please visit the Forward Leadership site:  http://forwardleadership.org/blog/?p=989

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I recently read a book by Charlene Li and Josh Bernoff called “Groundswell” you can find out more about here. It’s not Christian book, its a book about social technologies (computer nerds like me soak this stuff up) but at the very beginning of the book they discuss what qualifies a social technology to create a groundswell. I thought these questions were incrediblly profound for where we are headed in our churches. Keep in mind that the goal of all these online tools is to create community (and make money) which is exactly what we’ve been called to do in the body of Christ. So whether you are having lots of success in your ministry or struggling to engage people beyond Sunday, ask your self these questions.

1. Is it effortless to sign up for?
Whether it’s small groups, or bible study, or softball, is it easily accessible? How hard does someone have to work to get “signed up” for your “next step.” Obviously promotion and creativity come into play to grab people’s interest but once you have grabbed their interest how hard is it for them to get connected? For us “professionals” our initial answer is probably “Oh well, it’s real easy” because we are familiar with our environments but what about someone who doesn’t know where the sign up table in the foyer is, or someone who doesn’t know everyone’s name. If someone came into your church tomorrow and wanted to get connected, how easy it for them? Read the rest of this entry »